Hitachi Synesthesia

Hitachi Synesthesia

Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel the silk caressing the skin through the eyes.

This film is an exploration of the catharsis of feelings through shapes in motion; a capturing of the physical qualities of something as seemingly ethereal as the air; a study of the inherent subjectivity of any sensory experience.

 

Client: Hitachi
Agency: Umami
Creative Direction & Art Direction: Maider Mendaza
Creative Direction: Adrià Rosell
Film Direction: Pablo Oliveró
Production: Garage Films
VFX & Animation: Fake Studio

 

 

Tags: post-vfx, animation, vfx, fashion